"The 100% Pure New Zealand brand does establish a level of expectation among potential visitors that New Zealand's natural environment will be clean and well cared for. Government, and our tourism agencies, recognize the importance of the natural environment in fulfilling New Zealand's marketing promise. This creates an incentive for all of New Zealand to take action to ensure we live up to the 100% Pure New Zealand promise."
Damien O'Connor, New Zealands Minister of Tourism
In reply to us 4 Dec 2007
Damien O'Connor, New Zealands Minister of Tourism
In reply to us 4 Dec 2007