Purpose of this site

•To show that the urban myth of "100% Pure" is just 100% Pure fantasy!

•To promote immediate change to prevent an environmental disaster in Aotearoa.

It may already be too late!
The result we want is pure, clean, green New Zealand. We are not unrealistic enough to expect 100% of anything.


About our Logo

The image used in our Logo was taken on SH6 at 14mile on 15.08.07 by Unpure New Zealand.

It is especially relevant as it appears to indicate deadly 1080 poison has been laid on the beach a few metres beyond the sign. Are there even Possums on our beaches?

This is the world famous "Coast Road" to Punakaiki. What do tourists think of our 100% pure, clean, green image when they see signs like this all over the country?

Punakaiki is a key West Coast and New Zealand tourist attraction with over 400,000 visitors per year

Who are we?

Your editor is Carey Dillon a landscape photographer and woodworker. He is at www.careydillon.com


Feedback

Unpure New Zealand invites your feedback and especially your stories and photos of "Unpure" New Zealand. Confidentiality assured. Please use the Contact Page.

 

 

 

 

filmy fern

 

 

 

 

 

 

 

"The 100% Pure New Zealand brand does establish a level of expectation among potential visitors that New Zealand's natural environment will be clean and well cared for. Government, and our tourism agencies, recognize the importance of the natural environment in fulfilling New Zealand's marketing promise. This creates an incentive for all of New Zealand to take action to ensure we live up to the 100% Pure New Zealand promise."

Damien O'Connor, New Zealands Minister of Tourism
In reply to us 4 Dec 2007

 

Pure New Zealand ?

Recently John Key our Prime Minister was again promoting our clean, green pure New Zealand image on TV. That is disturbing. Claims made by those promoting "100% Pure" New Zealand are very concerning to us. We love New Zealand, its forest, mountains, lakes and rivers.

Unpure NZ is located on the West Coast of the South Island. It is very beautiful indeed here but the Coast and a lot of New Zealand is rapidly becoming very "Unpure" indeed. This is one of the remotest parts of New Zealand. if any place in New Zealand was to be 100 per cent "Pure" in this country it would surely be here. Right? Wrong. Our environment in New Zealand is a real mess. It needs the utmost urgent attention of our Government and local authorities right now. Can it be saved?

Mining and Exploration in New Zealands stunning National Parks to be permitted?

Tim Groser New Zealands Minister of Conservation was recently put on the spot over the Governments review of the Conservation Act. The NZ government is considering allowing mining in our National Parks. Public comments from New Zealands Government indicate that this is very likely going to happen and soon! Mr Groser claimed he could not say that the jewel in the crown of New Zealand tourism Milford Sound would not be made available for mining. So much for Pure New Zealand! - So much for conservation. Prime Minister John Key recently announced that mining/exploitation would all be carried with modern methods that are capable of "surgical incision " A bit like this "modern" oil rig eh Mr Key?

milford sound with oil rig

 

 

Scenic Highways strewn with rubbish

Driving through a scenic wonderland or a rubbish dump? One has to wonder. In recent years the roads in the so called clean, green and 100% pure New Zealand have become a convenient way for uncaring motorists to dispose of those plastic drinking bottles, take away food packaging's, water bottles, and take away coffee containers. Yes, just chuck it out the window! On this wonderful drive on scenic State Highway 73 from the West Coast of New Zealand through Arthurs Pass and to Canterbury you fill find hundreds of tons of this waste roadside spoiling this place. There are only rubbish bins in the few villages that are along the way. There are none elsewhere along the highways. This is now a very serious problem in New Zealand that no authority is much interested in hearing of it let alone doing anything about it. So much for Clean, green and 100% Pure New Zealand

Rubbish on State Highway 73