Damien O'Connor, New Zealands Minister of Tourism
In reply to us 4 Dec 2007
Pure New Zealand ?
Recently Helen Clark our Prime Minister was again promoting our clean, green pure New Zealand image on TV. That is disturbing. Claims made by those promoting "100% Pure" New Zealand are very concerning to us. We love New Zealand, its forest, mountains, lakes and rivers.
Unpure NZ is located on the West Coast of the South Island. It is very beautiful indeed here but the Coast and a lot of New Zealand is rapidly becoming very "Unpure" indeed. We wrote to Helen asking her to comment on this but she declined and has passed our letter onto the Minister of Tourism.This is one of the remotest parts of New Zealand. if any place in New Zealand was to be 100 per cent "Pure" in this country it would surely be here. Right? Wrong. Our environment in New Zealand is a real mess. It needs the utmost urgent attention of our Government and local authorities right now. Can it be saved?
In order to prove the point that New Zealand is not anything like "Pure" Unpure New Zealand has recently had a look around its own home base. Here is a sample of what we found. We think that those that promote New Zealand are seeing with blinkers and rose tinted glasses!
Westland's Shame! - A Forest Pond
Pure, clean and green it is not! This illegal dump in the forest is a short distance from the Westland District Council operated dump. Why would anyone do this?

September 2008 Update: A recent check of this and other illegal dumps show that all still remain!

Scenic Highways strewn with rubbish
Driving through a scenic wonderland or a rubbish dump? One has to wonder. In recent years the roads in the so called clean, green and 100% pure New Zealand have become a convenient way for uncaring motorists to dispose of those plastic drinking bottles, take away food packaging's, water bottles, and take away coffee containers. Yes, just chuck it out the window! On this wonderful drive on scenic State Highway 73 from the West Coast of New Zealand through Arthurs Pass and to Canterbury you fill find hundreds of tons of this waste roadside spoiling this place. There are only rubbish bins in the few villages that are along the way. There are none elsewhere along the highways. This is now a very serious problem in New Zealand that no authority is much interested in hearing of it let alone doing anything about it. So much for Clean, green and 100% Pure New Zealand

